How Publicis Groupe used HeyGen to customize 100,000 thank you notes
INDUSTRY
Enterprise
Department
Localization
Location
🌍 Paris, France
TABLE OF CONTENTS
Leverage HeyGen tools to create videos with digital avatars.
Founded in 1926, Publicis Groupe is now the 2nd largest communications group in the world and a leader in marketing, communication, and digital business transformation. Every year, the senior leadership group goes all out and creates a celebratory thank you video for the employees.
For Publicis Groupe, 2023 was a year of firsts. It has record financials and was the top performing agency stock, with a 41% increase in share price. It was also the year of the AI revolution, serving as an incredible tool when guided by human creativity. So naturally, they used AI to make the best thank you notes ever.
Using HeyGen’s Avatar Video, OpenAI, Azure, ElevenLabs, and other tools, Publicis Groupe created a digital avatar of its CEO, Arthur Sadoun, and sent 100,000 thank you notes to every employee. Each video was personalized to celebrate their interests and passions. The project forever changed how Publicis Groupe thinks about AI’s role in creativity. It wasn’t about technology. It was about making every person feel seen.
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Leverage HeyGen tools to create videos with digital avatars.
Founded in 1926, Publicis Groupe is now the 2nd largest communications group in the world and a leader in marketing, communication, and digital business transformation. Every year, the senior leadership group goes all out and creates a celebratory thank you video for the employees.
For Publicis Groupe, 2023 was a year of firsts. It has record financials and was the top performing agency stock, with a 41% increase in share price. It was also the year of the AI revolution, serving as an incredible tool when guided by human creativity. So naturally, they used AI to make the best thank you notes ever.
Using HeyGen’s Avatar Video, OpenAI, Azure, ElevenLabs, and other tools, Publicis Groupe created a digital avatar of its CEO, Arthur Sadoun, and sent 100,000 thank you notes to every employee. Each video was personalized to celebrate their interests and passions. The project forever changed how Publicis Groupe thinks about AI’s role in creativity. It wasn’t about technology. It was about making every person feel seen.
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Produce studio-quality videos in 175 languages without a camera or crew.
Sign up for freeMade With HeyGen
Key Results
+38%
Sales
+70%
Productivity
+81%
Faster Video Creation
The Results
Cutting time and costs
After using HeyGen for less than a year, the impacts on both cost and time have been significant.
- The technology has cut post-production time in half, saving teams an impressive 3-4 months on average.
- Trivago successfully localized advertisements in 15 locations in three months—an achievement that wouldn’t have been possible without HeyGen.
Utilizing HeyGen’s text-to-speech feature
- Trivago uses the text-to-speech feature to quickly localize content for target markets around the world.
- In less than a year of utilizing HeyGen, Trivago has amassed TV ads 30 regions.