STUDIO 47 uses AI to create content 80% faster, rewriting the playbook for journalism
INDUSTRY
Media
Department
Localization
Location
Duisburg, Germany
TABLE OF CONTENTS
For STUDIO 47, a leading regional news broadcaster in Germany, delivering constant news for the North Rhine-Westphalia region, the country’s most populous state, is no easy feat. To stay on top of breaking news, investigative journalism, and innovative stories, STUDIO 47 requires its newsroom to achieve high output and speed while maintaining a high bar for quality and accuracy when producing stories. Since integrating HeyGen’s AI avatars to streamline video production, STUDIO 47 isn’t just reporting on the innovation in the region—they’re making headlines themselves.
“Our core goal is to free up journalists for higher-value tasks by using AI as a ‘journalistic dishwasher’—handling routine work so editors can focus on investigative and in-depth reporting,” said Sascha Devigne, editor-in-chief at STUDIO 47.
Confronting limited resources in the newsroom
With over 650,000 viewers and a news channel running 24/7, limited personnel and technical resources hindered the volume of content that editors and news anchors could produce at STUDIO 47. In the broader local journalism industry, STUDIO 47 has confronted the same challenges facing other media companies: tightening budgets, evolving audience preferences, and rising production costs. Yet, the importance of local news stations and their role in delivering relevant content to their audience remains critical. Sascha is pressed to help his company and other media companies in Germany weather these challenges.
In a recent blog post, he shares, “The economic situation is impacting many regional and local media companies looking for cost optimization. And since AI and automation can be a great way to cut costs without losing quality, we shouldn't fear them. We should embrace it and make the best use of it in our editorial work.”
Leveraging HeyGen’s AI technology to scale high-quality content
As STUDIO 47 leaned into AI to modernize workflows, it turned to HeyGen to power NewsHub, its newsroom platform. With HeyGen’s features, the team can use AI to create scripts, automate voice-over production, generate AI avatars for its news presenters, and adapt content for multi-channel distribution across television, web, and social media. HeyGen enables seamless narration, increased reach through AI-powered localization, faster news delivery, and significant cost savings. Furthermore, HeyGen’s API integration works seamlessly within STUDIO 47’s existing newsroom suite of AI tools, including NewsHub, BotCast, and ClipSense.
STUDIO 47’s “wochenupdate” or weekly update powered by HeyGen’s avatar features
Given its industry’s dependence on news anchors and reporters, the most compelling feature for STUDIO 47 is HeyGen’s scalable and high-quality AI avatars. Before HeyGen, producing daily and breaking news was both resource and cost-intensive: it required dedicated studio time, hinged on limited presenter availability, and involved expensive post-production work. With HeyGen, the team created digital avatars of beloved TV presenters that were a familiar face to its many viewers. HeyGen's high-quality AI avatars transformed STUDIO 47's workflow by eliminating the need for studio recordings and reporter scheduling. The AI avatars enabled 24/7 content production, expanded multi-lingual offerings, and reduced production costs by 60%—ultimately allowing STUDIO 47 to scale its news output.
“HeyGen has fundamentally changed how STUDIO 47 produces news. By integrating AI avatars into our newsroom, we redefined regional journalism, making it scalable, cost-efficient, and future-proof,” said Sascha.
Broadcasting solutions to the broader industry
In addition to delivering regional news to Germany’s most populous state, STUDIO 47 provides media production services to customers across Germany, Austria, and the Netherlands, including regional and local media organizations, online media platforms, and digital newsrooms. These media production services encompass the AI-powered solutions they’ve developed to empower other newsrooms and media companies. With HeyGen, STUDIO 47 has achieved 80% faster news production and a 60% cost reduction in studio and post-production expenses.
It’s through this partnership that STUDIO 47 can rewrite the playbook for journalism—ultimately future-proofing the industry by driving cost-savings and building out a constant content engine.
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For STUDIO 47, a leading regional news broadcaster in Germany, delivering constant news for the North Rhine-Westphalia region, the country’s most populous state, is no easy feat. To stay on top of breaking news, investigative journalism, and innovative stories, STUDIO 47 requires its newsroom to achieve high output and speed while maintaining a high bar for quality and accuracy when producing stories. Since integrating HeyGen’s AI avatars to streamline video production, STUDIO 47 isn’t just reporting on the innovation in the region—they’re making headlines themselves.
“Our core goal is to free up journalists for higher-value tasks by using AI as a ‘journalistic dishwasher’—handling routine work so editors can focus on investigative and in-depth reporting,” said Sascha Devigne, editor-in-chief at STUDIO 47.
Confronting limited resources in the newsroom
With over 650,000 viewers and a news channel running 24/7, limited personnel and technical resources hindered the volume of content that editors and news anchors could produce at STUDIO 47. In the broader local journalism industry, STUDIO 47 has confronted the same challenges facing other media companies: tightening budgets, evolving audience preferences, and rising production costs. Yet, the importance of local news stations and their role in delivering relevant content to their audience remains critical. Sascha is pressed to help his company and other media companies in Germany weather these challenges.
In a recent blog post, he shares, “The economic situation is impacting many regional and local media companies looking for cost optimization. And since AI and automation can be a great way to cut costs without losing quality, we shouldn't fear them. We should embrace it and make the best use of it in our editorial work.”
Leveraging HeyGen’s AI technology to scale high-quality content
As STUDIO 47 leaned into AI to modernize workflows, it turned to HeyGen to power NewsHub, its newsroom platform. With HeyGen’s features, the team can use AI to create scripts, automate voice-over production, generate AI avatars for its news presenters, and adapt content for multi-channel distribution across television, web, and social media. HeyGen enables seamless narration, increased reach through AI-powered localization, faster news delivery, and significant cost savings. Furthermore, HeyGen’s API integration works seamlessly within STUDIO 47’s existing newsroom suite of AI tools, including NewsHub, BotCast, and ClipSense.
STUDIO 47’s “wochenupdate” or weekly update powered by HeyGen’s avatar features
Given its industry’s dependence on news anchors and reporters, the most compelling feature for STUDIO 47 is HeyGen’s scalable and high-quality AI avatars. Before HeyGen, producing daily and breaking news was both resource and cost-intensive: it required dedicated studio time, hinged on limited presenter availability, and involved expensive post-production work. With HeyGen, the team created digital avatars of beloved TV presenters that were a familiar face to its many viewers. HeyGen's high-quality AI avatars transformed STUDIO 47's workflow by eliminating the need for studio recordings and reporter scheduling. The AI avatars enabled 24/7 content production, expanded multi-lingual offerings, and reduced production costs by 60%—ultimately allowing STUDIO 47 to scale its news output.
“HeyGen has fundamentally changed how STUDIO 47 produces news. By integrating AI avatars into our newsroom, we redefined regional journalism, making it scalable, cost-efficient, and future-proof,” said Sascha.
Broadcasting solutions to the broader industry
In addition to delivering regional news to Germany’s most populous state, STUDIO 47 provides media production services to customers across Germany, Austria, and the Netherlands, including regional and local media organizations, online media platforms, and digital newsrooms. These media production services encompass the AI-powered solutions they’ve developed to empower other newsrooms and media companies. With HeyGen, STUDIO 47 has achieved 80% faster news production and a 60% cost reduction in studio and post-production expenses.
It’s through this partnership that STUDIO 47 can rewrite the playbook for journalism—ultimately future-proofing the industry by driving cost-savings and building out a constant content engine.
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Produce studio-quality videos in 175 languages without a camera or crew.
Sign up for freeMade With HeyGen
Key Results
+38%
Sales
+70%
Productivity
+81%
Faster Video Creation
The Results
Cutting time and costs
After using HeyGen for less than a year, the impacts on both cost and time have been significant.
- The technology has cut post-production time in half, saving teams an impressive 3-4 months on average.
- Trivago successfully localized advertisements in 15 locations in three months—an achievement that wouldn’t have been possible without HeyGen.
Utilizing HeyGen’s text-to-speech feature
- Trivago uses the text-to-speech feature to quickly localize content for target markets around the world.
- In less than a year of utilizing HeyGen, Trivago has amassed TV ads 30 regions.