INDUSTRY
Agency
Department
Marketing
Location
🌍 New York City, New York
TABLE OF CONTENTS
If you can't say it, sing it
Ogilvy, one of the top advertising agencies in the world, has been creating impact for brands through iconic, culture-changing, value-driving ideas for over 75 years. Milka, one of the most beloved and recognizable chocolate brands, hired Ogilvy to create a campaign centered around 48% of Gen Z being uncomfortable sharing their feelings.
To help share their feelings, Ogilvy and Milka took inspiration from an old Dutch proverb, “If you can’t say it, sing it.” That’s why they partnered with Snelle, one of Gen Z’s favorite Dutch rappers, to create the campaign “Let Snelle Sing It for You.” Within minutes, anyone can make a custom song using his voice, appearance, and unique writing style. All they have to do is buy a Milka bar, scan the code, and write down their emotions.
The campaign utilized three AI engines. OpenAI creates lyrics in Snelle’s signature style, Uberduck clones his voice, and HeyGen produces life-like videos with flawless lip synchronization. Together, they craft an experience that is engaging, personal, and touching.
Ready to create?
Produce studio-quality videos in 175 languages without a camera or crew.
Sign up for freeOver 15,000 5-star reviews from across the internet
Create personalized videos at scale
Translate videos with one click
Create your own AI avatar
If you can't say it, sing it
Ogilvy, one of the top advertising agencies in the world, has been creating impact for brands through iconic, culture-changing, value-driving ideas for over 75 years. Milka, one of the most beloved and recognizable chocolate brands, hired Ogilvy to create a campaign centered around 48% of Gen Z being uncomfortable sharing their feelings.
To help share their feelings, Ogilvy and Milka took inspiration from an old Dutch proverb, “If you can’t say it, sing it.” That’s why they partnered with Snelle, one of Gen Z’s favorite Dutch rappers, to create the campaign “Let Snelle Sing It for You.” Within minutes, anyone can make a custom song using his voice, appearance, and unique writing style. All they have to do is buy a Milka bar, scan the code, and write down their emotions.
The campaign utilized three AI engines. OpenAI creates lyrics in Snelle’s signature style, Uberduck clones his voice, and HeyGen produces life-like videos with flawless lip synchronization. Together, they craft an experience that is engaging, personal, and touching.
Ready to create?
Produce studio-quality videos in 175 languages without a camera or crew.
Sign up for freeMade With HeyGen
Key Results
+38%
Sales
+70%
Productivity
+81%
Faster Video Creation
The Results
Cutting time and costs
After using HeyGen for less than a year, the impacts on both cost and time have been significant.
- The technology has cut post-production time in half, saving teams an impressive 3-4 months on average.
- Trivago successfully localized advertisements in 15 locations in three months—an achievement that wouldn’t have been possible without HeyGen.
Utilizing HeyGen’s text-to-speech feature
- Trivago uses the text-to-speech feature to quickly localize content for target markets around the world.
- In less than a year of utilizing HeyGen, Trivago has amassed TV ads 30 regions.